The next good conversation may already be in your CRM.
Turn dormant CRM leads into qualified sales conversations.
MorrowLatch works your existing leads by cleaning and segmenting records, researching companies, writing tailored follow-ups, handling basic replies, and booking meetings when interest is real.
Hands-on reactivation for U.S. B2B teams with valuable history sitting untouched.
CONTEXT, REBUILT
A thoughtful route from old lead to useful conversation.
Existing relationships. A better next step.
01 / The value
You already paid to find these leads.
Give dormant opportunities a considered second look. We work only with appropriately permissioned existing leads, tailor each reconnection to CRM history and company context, and honor opt-outs. This is not generic mass AI outreach: the focus is qualified sales conversations and useful CRM updates, not a bigger count of emails sent.
02 / The method
From old record to booked meeting.
- 01
Clean and segment
Make sense of the existing contact data and group leads by fit and history.
- 02
Research and reconnect
Research the company and shape a relevant follow-up around the context you already have.
- 03
Handle the first reply
Respond to basic questions, recognize interest, and keep the conversation moving.
- 04
Return sales-ready interest
Update the CRM with context and book a meeting for your sales team when a prospect is ready.
03 / Built for existing pipelines
For U.S. B2B teams with a sales motion—and a deep CRM history.
- Marketing agencies
- MSPs and IT firms
- Commercial services
- Consultants
- Recruiters
- Other B2B teams
04 / Starting offer
A clear place to start.
We’ll talk through your CRM, lead history, and permission status before confirming whether the service fits your team.
Monthly service
Starting at $2,000/month + a one-time $1,000 setup fee
Scope is discussed around your existing CRM and available company context. There is no promised lead minimum, response rate, meeting count, turnaround time, or revenue outcome.
Ask about fit and scope05 / Start a conversation
How many dormant opportunities are sitting untouched in your CRM?
Tell us about your company and how your sales team works. Please include your CRM, approximate dormant-lead volume, and relevant context in your message. Use no uploaded lead lists or prospect-level personal data.